About The Small Firm AI Playbook

I'm Bob Gonsalves — a brand journalist and PR agency owner with more than 30 years of experience helping companies turn strategy into stories that earn attention, trust, and revenue. As president of ICBM Media, I've built a small professional services firm known for durable client relationships, disciplined brand journalism, and content that actually moves the business — not just the metrics.

Since 1996, I've been the PR agency of record for Yamaha WaveRunners and Yamaha Boats — one of the longest continuous agency relationships in the powersports industry. That tenure is the throughline of my career: understanding a brand deeply, protecting its voice, and producing work that holds up over decades.

Today I channel that brand-journalism discipline into a new focus: helping small professional firms — legal practices, CPA firms, and consulting shops — put AI to work without the hype. The Small Firm AI Playbook is how I share what's actually working in my own shop: tested tools, automation workflows, and prompts that save time and cut costs for small firms.

No reviews. No affiliate-bait. Just the playbook.